We were to create a corporate website for Confectionery factory "Slodych". The target audience was quite diverse: partners, clients and customers. The issue was to infuse new contemporary life into the project that reflects century-long history and traditions of the factory.
The client is a big Confectionery factory, so the task was to show that Slodych is not just cookies but big wide-opened brand with family values. Right from this baseline creative concept appeared: Slodych makes cookies that match any moment of life. These cookies are awesome snack and at the same time can be symbol of tenderness, nostalgia and family community.
The core idea was to combine something old and something new: warm water-color hand-made illustrations and photos, made during specially arranged photoshoot. This helped us to create an effect of presence of contemporary people in previous epoch. The concept runs through all website pages. Vintage style and soft colors emphasize adherence to traditions of Slodych.
Big data reseach shown up that a great part of target audience came to the website via mobile advertisement. That’s why we’ve developed responsive version, so that all functionality is available on mobile phones and tablets. Now even potential partner can get all necessary information right on the spot.
Corporate part of the website is very informative. Here you can read short history of the factory since 1905, find out some interesting facts, learn more about products, find a places to buy them and so on. To implement all this functionality more than 20 templates have been created. There is also an English version of the website.
2nd place in "Corporate Website" nomination