Forces of Good is a community of young St. Petersburg politicians and public leaders. Forces of Good unite those, who feel they can do good, who understand how a modern city and a cosy yard should look like.
The task: to develop corporate identity for this civil community «Forces of good»
We started our creative research with dynamic images. We were trying to find something new, fresh, something that symbolizes youth and growth.
After hours working with fonts and separate signs we didn't grope for a certain idea. All concepts were loosing their entirety.
We left the groundwork and created a symbol of “dawn”, that became the main communicative element of the logo. The sign must exist on different mediums: from banners to air balloons and be well readable on small objects.
We worked with fonts and the sign separately.
We tried it on different mediums and created visual system where the sign can replace any circular element.
These are examples of the logo used in real life. It looks good both in big and small sizes.
It looks good on t-shirts, banners, balloons and bulletins.